Displaying posts tagged resources
It Matters Who Owns Your Copylefted Copyrights
byon June 30, 2021
Throughout the history of Free and Open Source software (FOSS), copyright assignment has simultaneously been controversial and accepted as the norm in our FOSS communities. This paradox, I believe, stems entirely from some key misunderstandings that perpetuate. This issue requires urgent discussion, as two of the most important FOSS projects in history (GCC and glibc) are right now considering substantial and swift changes to long-standing copyright policies that date back to the 1980s. This event, and other recent events over the last few years in the area of GPL compliance and corporate FOSS adoption, point to long-term problems for projects. This essay works through these nuances, and will hopefully assist FOSS contributors as they make difficult decisions about copyright ownership for their projects. At the end, I provide a summary list of issues to consider when creating copyright ownership policies for FOSS.
The Default Is: You Give It Away To Your Boss
I was at one time bemused, but now am mostly aghast, at the true paradox of common wisdom about copyright assignment for FOSS projects. I don't believe anyone has done a statistically valid study, but anecdotally it's rare to find a FOSS contributor who enjoys assigning copyright to another entity. FOSS contributors who do assign copyright to a non-profit charity that collects copyrights (such as the FSF or Conservancy) often complain about the complexity and annoyance of the paperwork to get started as a contributor. Even more commonly, contributors express disgust or annoyance at the pressure from the project to give away something that should be rightfully theirs.
I am sympathetic on both points, and have worked over my career to design, implement, and improve copyright assignment processes for projects — in hopes to address that first complaint. However, the second concern — the preference of FOSS contributors to keep their own copyrights, is an ironic complaint. Here's why:
Almost no contributors to larger FOSS projects hold their own copyrights. If they have not gone through a process to assign them to a charity, the most likely scenario is that their employers own those copyrights. My colleagues at Conservancy have been working on the Contract Patch project — which seeks to educate FOSS contributors about their inherent right to employment agreement negotiation, and seek more favorable terms in those employment contracts. However, over the years of our Contract Patch work, we still find that only dozens (among the thousands of FOSS contributors) have insisted that their company allow them to keep their own copyrights. If you work for a company, check your employment agreement. I'll bet that your employer owns your copyrights for everything you do at work — including your contributions to FOSS — unless there's a separate agreement that gives those copyrights to a charity like Conservancy or FSF.
As a result, in debates about copyright ownership, discussions of what policy contributors want regarding the fruits of their labor is sadly moot. Without a clear, organized mitigation strategy to assure that FOSS contributors keep their own copyrights, a project (such as GCC or glibc) that switches from a standing “(nearly) all copyrights assigned to a charity” model to a plain Developer Certificate of Origin (DCO) or naked inbound=outbound contributor arrangement will, after a period of years, mostly likely have copyrights that are primarily held by the employers of the most prolific contributors, rather than by the contributors themselves.
The Faustian bargain that causes this default is the “work-for-hire” doctrine in the USA (and similar arrangements that exist around the world). When you take a job, in most places in the world, by default, your employer owns and/or effectively controls all your copyrights. They argue that they're paying you handsomely for this and as such they have every right to own it all. Perhaps that argument has merit with regard to software that will ultimately be proprietarized, but for copylefted software, the value proposition is different and history shows that the arrangement leads to surprising results.
Copyleft Is Weakened When Most Copyright Holders Oppose Enforcement
Copyleft licenses are not magic pixie dust. Copyleft is not a legislatively-mandated regulation (e.g., pollution regulations) — which are enforced by government staff. Ultimately, an entity — most commonly the copyright holders themselves — must proactively enforce GPL. This entity can be an organization, an individual, a group of individuals, a group of organizations, or a mix of all of those. Someone must enforce the rules; so-called “spontaneous compliance” is a myth promulgated by those who oppose copyleft.
Yet that myth's apparent unexamined truthiness has taken hold; many FOSS contributors reasonably think that it does not matter who owns the copyright of their copylefted works. If it's GPL'd, they surmise, surely someone out there will enforce the GPL when it's violated. Or, perhaps the contributors think that GPL violations on their particular codebase are rare. Either way, most contributors avoid the effort required to figure out who owns their copyrights and ponder whether that entity will uphold copyleft in a reasonable way. Nevertheless, I really urge FOSS contributors to think through this issue with care and healthy skepticism, as they may be surprised at the outcome. What lurks in the backchannels may well surprise you:
Once upon a time, copyleft enforcement was not considered controversial by many otherwise-pro-FOSS companies. In recent years, companies that prefer non-copylefted FOSS have succeeded in making even the most mundane GPL enforcement appear as controversial and industry-destabilizing. Many developers who contribute to GCC and glibc — even ones that work for historically FOSS-friendly companies — will be surprised to learn that their employers (or at least their legal departments) are opposed to any GPL enforcement. Conservancy, as the main organization actively doing GPL enforcement, hears this kind of pressure regularly. Our colleagues at FSF historically told us that they hear the same. It's rarely done publicly — but, when public, criticisms are delivered by proxies in a subtle, “you don't really need copyleft to be enforced anyway, do you?” manner. The public arguments are usually couched in a careful “dog whistle” style. While the message comes through loud and clear to executives, lawyers, companies and their trade associations, it's easily missed by contributors — who understandably have a much more important task to do: writing great FOSS code!
We expect that you may be surprised by this, but we can tell you that: in private, companies that contribute to key copylefted projects are not so subtle. They have communicated to those of us in the GPL enforcement community on several occasions — a message delivered by many executives over a period of many years — that they would prefer both Conservancy and FSF to curtail, or outright end, GPL enforcement. Their view, as communicated to us, is that GPL enforcement causes customers to think copyleft is problematic. As one executive once said to me: “We consider it a failure if any customer ever even asks us if they have to worry about GPL compliance”. These companies usually say: “well, we will always comply with the license, but we'd prefer if anyone who is our customer (or potential customer) simply is just left alone if they violate”. Once, an executive actually claimed to me that his company, a huge multinational software company, would: “cease to build any products on Linux and other GPL'd software at all if Conservancy and FSF don't cease their enforcement”. That statement was fortunately bluster and bluff; the company in question is still heavily invested in copylefted software, including Linux, GCC, and glibc, but the sentiment is a common one that we hear privately often. And, that company has since funded work to discredit GPL enforcement. Conservancy faces constant pressure and threats regarding its GPL enforcement efforts, and we're aware that FSF has faced to similar pressure.
In parallel, these companies have also steadily worked to hold more of the copyrights in key copylefted works — primarily by hiring the key developers that contribute to key copylefted projects. While I oppose this outcome, it's undeniably a rational approach: if companies hold the copyrights, they can decide when, how, where and most important if copyleft licenses are ever enforced. This process is well underway for copylefted works that don't have any policies about copyright ownership. For example, the “Who Contributes to Linux?” reports by LWN show starkly over recent years: fewer contributions coming copyrighted by individuals, and more contributions copyrighted by companies. While corporate involvement is always welcome in FOSS projects, we (as a FOSS community) have not responded with the necessary care to question why the companies, rather than the individual contributors, should own our FOSS. Only very few developers have even questioned this issue; we thank them for their efforts, but such questions are simply not raised enough.
As such, the most important consideration in ending copyright assignment to a charity is to consider what the employers of most of the developers will do with those copyrights, and whether they will enforce the copyleft in the best interest of the community. Even worse, might they eventually sell those copyrights to someone who will use enforcement in a manner that a charity never would — for their own avarice rather than the good of the community?
While the remainder of this essay addresses at length other secondary considerations and nuances regarding copyright ownership in copyleft projects, this point is the absolutely most important one:
Most for-profit copyright holders prefer copyleft to function much like non-copylefted FOSS. Namely, “it's certainly nice when folks voluntarily release their changes, improvements and ‘scripts used to control compilation and installation’, but if they don't, their failure to do so should be begrudgingly tolerated, and compliance should never be compelled for those who refuse”.
Violations Are More Common Than You Think
During this recent upheaval in the GCC community, I spoke at length with a GCC developer who has contributed to the codebase regularly for decades. After I'd explained some of issues above, the developer stated: “Well, is any of this really an issue for GCC? When was the last time there was a GPL violation on GCC?”. I glibly answered: “Well, I haven't heard about one for about a week, but I'll surely hear about another one soon.” The developer was flummoxed to learn that part-and-parcel to nearly every embedded Linux GPL violation (which have been, for years, innumerable) is a companion violation on GCC. Specifically, most system-on-chip (SoC) vendors not only have a stock Linux build given to the OEMs, but also include a toolchain. More often than not, a GPL violator who has what we call an “incomplete Complete, Corresponding Source (CCS)” violation on Linux will also have a “no-source-or-offer” or “incomplete CCS” violation on GCC. The usual reason is that part of the SDK given to OEMs must include an appropriate binary toolchain (sometimes with vendor-specific patches, and almost always with a complex configuration that's difficult to reverse engineer) so that the SoC integrators can compile other software for the system. This scenario is so common that we in the GPL enforcement community coined the shorthand term “toolchain violation” to refer to the scenario where the GCC violation “tags along” with a Linux violation. While glibc violations of this nature are admittedly less common than GCC, glibc violations do occur relatively often in the same manner.
Upstream developers are mostly unaware of how bad the compliance problem is regarding their code for one simple reason: the folks impacted most by GPL violations are downstream users, not upstream developers. Furthermore, correction of compliance problems usually produces code releases that “work” for the given device on which the original violation occurred, but rarely is that CCS released resulting from a GPL enforcement action trivially upstreamable. After all, this is code written, modified, and/or integrated by developers whose plan was to “get away” with a GPL violation, so why would they have invested the time to provide the improvements in a manner that it was immediately digestible for upstream? My view is that users matter, and FOSS contributors should care about their experience with the downstream consequences of their code. I urge FOSS contributors to implement copyright ownership schemes that have the most likely chance of enabling enforcement actions principled parties.
The Power of Collective Action
Regarding my views on FOSS copyright assignment, I often quote the famous gaffe of (former USA presidential candidate and senator) John Kerry, “I voted for it before I was against it” when I'm talking about copyright assignment. But I don't quote it purely for self-deprecation; I never felt the press was all that fair to Kerry, because I think policy makers should be willing to change their positions over time as new information comes to light, or when policies that we thought were beneficial in theory prove problematic in practice. I once thought universal copyright assignment for a copylefted work to a single charity was an absolutely necessity. Then, Conservancy's successful and continuing work with various BusyBox copyright holders, and our collaboration with Christoph Hellwig, showed me that there was huge value in individuals having copyrights and making their own choices about enforcing copyleft. Still later, I realized that individuals like Erik Andresen and Christoph Hellwig are quite rare, as most FOSS contributors — even if they've kept their own copyrights — ultimately have to take on such political and career risk to enforce copyleft that they must often chose not to because they could easily get blacklisted from major employers for doing so.
The central thread here is collective action by principled people who will use copyleft primarily as a tool for rights of users and for the improvement of copylefted projects. Ultimately, copyleft functions best when leaders of a project have the agency, wherewithal, commitment, and collective consensus to either ensure copyleft functions to protect their users' rights, or enable another entity to do that job for them in a principled way that serves the public good (usually in contrast to the interests of for-profit industry). (Note that even if that interest is “vendor-neutral”, as that means the interests served are the common business interests of the vendors, but not their customers.)
These issues are complex. Every policy change, or lack of policy change, will have many unintended consequences. An apparent “simple move” away from mandated assignment to a centralized organization could well be a decision to ultimately move copyright holding to for-profit corporations and their trade associations — all of whom are unlikely to stand up for the GPL and user rights. Beyond all else, I urge caution and slow deliberation before any policy changes about copyright control. I ask FOSS contributors to do the substantial and necessary homework of not only reading and considering the points of this essay, but those points raised by all parties. As you do, keep in mind that every party, including me, has a policy goal in mind for copyleft. I and Conservancy are very transparent that our policy goal is to see copyleft licenses enforced regularly on behalf of end users who buy products on the open market that contain copylefted code. We believe, as a policy matter, that copylefted copyrights are best held by entities that have a bona-fide track record of serving the public good, act in a principled and ethical manner in doing so — the most important principles being to never prioritize financial gain over users' rights — and who won't back down and give up when faced with the inevitable anti-copyleft backlash. Others, probably including your employer and the trade associations to which they pay membership dues, probably disagree with this position, but you should ask questions and listen carefully to see if you're getting a straight answer. After you've heard everyone's position, decide for yourself who deserves to have your copyrights: your employer, a charity, or yourself. Once you've decided, you'll have hard work ahead to change the default (which will likely be your employer once projects drop their copyright assignment mandate).
A Word on FSF's GPL Enforcement
The elephant in the room that I've not yet mentioned is the current status of the FSF as an organization. There is no question, given the recent mass resignation of their management, and other rapid leadership change surprises, that the FSF faces serious challenges in the next few years. I personally was previously affiliated with the FSF. That affiliation ended in 2019, so I have no real information about the internal status of the FSF since then. What I do know is that FSF currently lacks sufficient capacity to follow up on any GPL violations on GCC and glibc that we've reported for years. That said, if I have to chose between the strict dichotomy of: (a) copyrights held by the FSF (which has the possibility of recovery in the future and restoration to an organization that actively enforces the GPL) vs. (b) copyrights held by companies — many of whom are known to oppose enforcement of the GPL, I would still pick the FSF. Remember that copyright does not expire for a very, very long time. GCC and glibc are both codebases that prove the half-life of well-written software is very long, and that software stays relevant and useful for much longer than any of us usually admit. We have to think long term about the copyright ownership of copylefted works. While there are serious short-term and medium-term problems at the FSF, we have to consider carefully who is the best long-term steward of copyrights: companies or charities. Most importantly, changing 30 years of careful planning about the copyright inventory of important codebases is certainly not a decision to be finalized in a matter of just a few weeks or even months. Thus, most of all, I ask FOSS contributors to take care and ample time in their deliberations on such matters.
A Summary of Recommendations and Considerations
As promised at the start of this essay, here is a laundry list of recommendations and considerations that any copylefted project should consider regarding how to structure its copyright ownership rules. This list is provided as a quick reference only, and readers should keep in mind the complexity of the topic before jumping to a conclusion about the right policies. Not every issue below was addressed in detail in the essay above, but if there is interest from the community, I will publish further essays on other topics.
- Without your active work to avoid it (such as by modifying your contract or demanding assignment to another entity), for-profit employers will control your copyrights. You typically have no say into how or whether the license of your project is enforced if your employer holds your copyrights.
- Modern copyright assignments to charities such as the FSF or Conservancy usually take two forms: either your employer has a blanket copyright assignment, or you must individually assign copyright. In the latter case, there are typically two components: a disclaimer from copyright from your employer, and an assignment from you. In either case, you should speak at length with your employer's legal department to figure out what form, if any, is in place, and what will happen to those systems if your project changes its copyright aggregation policies.
- FOSS contributors have safety in numbers. A strong consensus that your project wants to see copyleft enforced for your users can create leverage that mitigates risk of “blacklisting” of those who chose to enforce copyleft licenses. When policies like copyright assignment to a charity or copyright ownership only by individuals are set project-wide, companies historically have simply accepted it. (The Samba project is an excellent example of a project where the developers have control.) By contrast, each contributor faces a steep climb in negotiating their ownership of the copyrights in the absence of such policies.
- While assignment to a charity can be annoying and feel problematic, this is often the most expedient way to assure that the copyleft license of your project is upheld. Conservancy, for example, will accept one-off assignment from FOSS contributors to strategically important FOSS projects. Even if you (collectively) chose to not mandate assignment for your project, it's valuable to assist and encourage your contributors to either develop together a collective individual copyright ownership plan, or assign to different charities, or recommend a mixture of the two.
- As an upstream developer, you're likely going to be unaware of most copyleft violations on your code. If possible, work with an entity that has the time and resources to investigate violations for you, and empower that entity to act on your behalf if possible.
- Pay attention to the details of Contributor Licensing Agreements (CLAs). Often, these require that you give up almost as many rights as a copyright assignment would require you to give up anyway. Avoid asking your contributors to agree to a CLA.
- Developer Certificate of Origins (DCOs) and other inbound=outbound contribution regimes are very good, useful and recommended. However ultimately such systems are entirely orthogonal to who holds the copyright. DCOs and contribution terms are general statements that attest to your right and permission to make contributions under the project's license, but are, by design, silent on the details. A DCO is absolutely compatible with a project that separately requires copyright assignment, or with a project that has other recommendations about how developers should handle copyright ownership.
- Seek and consider advice from all sources. Everyone with an opinion on these topics has a policy agenda. Ask what their policy agenda is when they advise you. Ask them their view on copyleft enforcement. Ask them if they've ever investigated copyleft violations on your software, and if so what they found and what their opinion is. If you're considering assigning your copyrights to someone, most notably your employer (who, again, is likely to by default receive your copyrights) be sure you've fully understood their policy and views on these matters. Insist that they put their policy and views in writing for you for future reference. Ask for strong commitments, and be skeptical if you cannot receive them.
Come chat with us at email@example.com 🎉
byon June 21, 2021
Last Thursday we launched our new chat platform chat.sfconservancy.org! Conservancy's main chat room, which used to be on Freenode, is now available at the following locations:
- The primary room, on XMPP at firstname.lastname@example.org (also via the web)
- A bridged IRC room, at #conservancy on irc.libera.chat
- The bridged room that Matrix provides, at #xmpp_general_chat.sfconservancy.org:matrix.org
We've taken the opportunity of leaving Freenode to change technologies to something we think reflects our ideals. XMPP is a decentralized, open standard and widely used chat platform that supports many of the common features we've come to expect in the new era of chat. Given that we've been using IRC, almost anything would be a strict upgrade when it comes to features. We also wanted to make it as easy as possible for newcomers to start chatting.
We evaluated and tested a multitude of options: XMPP, Matrix, RocketChat, Mattermost, Zulip, ircv3, etc and permutations of bridging support. Given the near parity of features that we care about (we even support reactions now 👍), some reasons we chose XMPP over the others are the longevity and fundamental independence of the XMPP protocol, that we found the matrix-bifrost bridge to work better with Matrix users coming in to XMPP than XMPP users joining Matrix channels (but hope in the future to see this support get better!) and staff familiarity with XMPP. There is also a really healthy and growing ecosystem of XMPP clients and you'll find some recommendations below.
Note: similarly to IRC, your connection to the XMPP server is encrypted, but due to the nature of chat rooms, we cannot provide E2E encryption of the channel itself. Nevertheless here are a list of clients that support OMEMO (which is the standard for E2E encryption for XMPP).
Clients 💻 📱
- Web: Movim, jsxc (for use with NextCloud)
- Linux: Dino IM, Gajim
- OS X: Beagle
- Windows: Miranda
- Android: Conversations
- iOS: Monal
- Linux: Snikket
And here are some other tools which I think are interesting:
- Biboumi allows you to connect to IRC channels from your XMPP client. We are using this instance.
- matrix-bifrost allows you to bridge from Matrix to XMPP. It's a bit hard to run yourself but Matrix runs one for you!
- matterbridge is what we're using to bridge from XMPP to IRC. It has a plethora of options and is a great tool if you want to bridge yourself into walled garden platforms but use your own FOSS client.
We're excited about the possibilities of what XMPP will bring our community. Specifically helping our projects use more free software where possible. Communication is one area that we particularly think is important to remain free and in our (collective) hands. The proliferation of chat software over the years is a well noted problem, and this is one area that free software both outperforms proprietary options and promotes interoperating standards and giving back the freedom of users to use the software that works for them.
So which ever client and connection you choose, we're excited to hear from you 💻🌉💻
Some Work-At-Home Tips for FOSS Contributors
byon June 23, 2020
The global COVID-19 pandemic has changed everyone's lives, and taken the lives of so many of our family members and friends. For those of us that have been spared, our lives must continue, and this is particularly true for those who work in Free and Open Source Software (FOSS), since so many of us already worked from home. Doing so when our world faces so many simultaneous crises is undoubtedly difficult. I share below a few ideas that I've had that might be able to help my fellow FOSS contributors.
We have a weekly meetup of FOSS contributors where I live, which once upon
a time met at a restaurant for late breakfast, but now meets weekly on a
Jitsi instance installed by one of the members. During a recent session,
one contributor complained about a real problem she faced, as she put
All my non-FOSS friends keep asking me ‘Teach me how you work
from home; I'm doing it for the first time and failing’. The
answer she gave them was that what is happening now is not the
“working from home” that she had trained herself for all this
Specifically, she meant that most of us who already work from home have built quite easy routines of having the home to ourselves. Roommates, children, life partners, and family who live in the house often have at least some of their day when they're away. Now, everyone is staying at home, so the personal procedures and systems that those of us who stay while the others go have simply evaporated.
My colleague's observation was quite salient. I've seen plenty of articles talking about how to work from home, but few have tips for how to handle the unique situation where everyone in the house and must all work from home together. I have a few ideas that I thought might help in this regard. Admittedly, some of these tips are likely FOSS-specific, but if you've found this article and don't work in FOSS, there might still be a hint or two that helps. Here's a list of changes that I've made that have really worked for me:
Hour-shift if you can. If you're able to, attempt to try new times of day. For me, I've been attempting to wake up earlier than everyone else in the house and get a few hours of work before others in the home start their day. Our Executive Director, Karen Sandler, has been working late in the evening after her children are in bed. Of course, shifting to inconvenient times is difficult and annoying, but we've found it can help to fit in a few hours of focused work during these difficult times.
Reorganize rote tasks for right time of day. When lots of people are around the house, some times of the day are inherently going to be louder and more chaotic than others. Keeping that in mind, I often try to plan out a day so that tasks that require serious concentration are scheduled for the most quiet moments and rote tasks are saved for those moments when it feels like nothing else can be done. For example, if I have to write complex correspondence with FOSS project leaders, I try to do that early in the morning, and save the Git repository reorganization project — which is mostly waiting for long rebases to finish and cherry-picking changes from other branches — for those times when my quarantined neighbor is power-washing his driveway.
Mix housework with conference calls. My colleagues at Conservancy already know this, but for those of you who have been on the phone with me now may be in for a shock: if you've had a conference call with me recently, I was probably loading or unloading my dishwasher, cleaning the kitchen, or doing laundry while I spoke with you. The amount of housework for all of us has gone up now that we're all going nowhere else, and it's tough for all of us to fit it in. Most of our work in FOSS is at a keyboard, but for those moments when I don't need the keyboard and screen in front of me, I look for tasks that need attention that I can easily do while wearing a headset. Of course, I recommend the double-mute button solution to really ensure that your colleagues don't hear the kitchen sink spigot on the line!
Not everything needs a video chat. Video chat is now mainstream and everyone seems to want to use it. Of course, I (and all of us at Conservancy) encourage use of FOSS solutions, such as Jitsi and Big Blue Button. However, not every meeting needs a video chat, and, fitting with the previous point, being tied to your desk for a long video chat at a time when you're in a crowded house can be difficult. Encourage your colleagues to use a simple phone call when it will do for a meeting. Use a mobile or cordless phone so you can take a walk while talking, even if it's just wandering around the house. Furthermore, being cognizant to the increased noise levels in all our homes — be it from children playing, or that power washer next door that I mentioned — consider meetings on IRC, XMPP or other forms of FOSS online chat. This also allows folks the flexibility to step away for an emergency and come back to catch up.
Keep working on context switching skills. I admit that I envy people who can truly multitask and keep clear attention on two complicated things at once. It's a skill that I've never been able to develop, but there's another skill that can be equally valuable: the ability to switch between two tasks quickly. Those of us that program know that speeding up context switches on a computer speeds just about everything up on the computer. It's also (at least a bit) true with a person. If you can handle a surprise issue that someone in your house is asking you about, and quickly return to work without losing too much time to re-acclimate yourself, it really helps to keep work efficient during these tough times. Like any skill, it requires practice to develop. I find the best way to practice is be very mindful about what I'm working on at any moment and why, and when a distraction comes along, I evaluate it carefully by sub-vocalizing, and then note down something about where I was with the task I'm on before switching. I find that even the briefest of notes (3-5 words) makes a huge difference when I attempt to swap the task back into my mind.
Finally, keep in mind that one good fact in the sea of bad things in our world is that all of humanity is facing COVID-19 together. Those of us who are fortunate enough to do our jobs from relative safety in our home owe it to do our best to work efficiently and keep going, while the essential workers who are caring for the sick, searching for a vaccine and shelving our grocery stores take risks on our behalf to help our society survive the pandemic. I try to have empathy for all the others facing challenges that are greater than mine during the pandemic, and do the best I can in my own work to honor their sacrifices.
Fundraising Remotely: Increasing your Chances of Success
byon April 2, 2020
Controlling the technology we use is especially important during "lockdown" because non-digital work and communication options may no longer be available or safe. Some free software projects are serving exponentially more users during this pandemic than they've ever previously seen. Meanwhile, people are depending more heavily on their remote gigs, so it's essential that we keep paying the developers who maintain and improve the software we're all using. Conservancy wants to make sure that freedom-respecting, community-driven software projects can keep up with demand and continue their important work.
Many of us in tech are lucky that we can work remotely, without too much being very different on the work side. However, many projects will need to adjust their fundraising. This year's season of casual, in-person at-a-conference funding asks just won't be happening. We'll be doing all of our corporate and large donor fundraising via phone, video call or email for at least the next several months.
One of the things about in-person conversations is that you get plenty of instant feedback. How excited is the donor? Are they glad that they've made time to talk to you? Does the person you're talking to feel personally invested in your software project or is this purely a business decision? (Hint: it's often a bit of both.) Without the rapport that's easy to establish in-person, you'll want to take a minute to carefully craft your email communications. It's a good idea to get on the phone or do a video call if you can, but people may be reluctant to commit their time to be asked for money. We've written up some tips to help community-driven free software projects with their remote fundraising.
Be mindful of the circumstances of the person you are contacting. Don't start your fundraising conversation as if everything were normal right now. You can't copy and paste last year's ask and expect it to be successful. Most people's lives have been profoundly affected by the pandemic and people could be dealing with sick relatives or friends, immuno-compromised co-workers who are worried about groceries or vague, but pervasive anticipatory grief. More than ever, you'll need to be courteous with people's time, be gracious about rescheduling and be prepared to hear, "Please, just put it into an email." You'll want to make your fundraising requests efficient and answer the questions your donors have -- before they have to ask them. You'll want to acknowledge that we're all going through a difficult time before you talk about anything else.
What is the donor getting out of donating?
Imagine yourself in their shoes. If you don't know the answer to this, you'll need to find out. Perhaps another person associated with your project knows your contact or used to work at the company you're approaching. Take a look at what else the company or donor has funded and how they talk about their recent donations. Maybe they've even told you themselves when they donated to your project last, saying something like, "We're always happy to help keep Linux secure. Keep up the good work!"
Is it very clear how your project will be spending its income this year?
A financial plan that is tightly coupled with your technical roadmap makes things much clearer for potential donors. If you had to explain two or three things that you are prioritizing in the coming year at say, a virtual high school reunion, how would you phrase it? You wouldn't list the libraries and discuss all the things you don't like about your API. You'd say something like, "This year we're increasing interoperability and working to better support folks running smaller instances of Foo." Then tell the donor that you're going to be paying developers to work on those two big picture goals.
Is there something you're working on that is very timely?
For example, Etherpad's collaborative editing tools now include video, so Etherpad hosts may need more tools to help them support the increased bandwidth for their all-remote teams. Is increased capacity or internationalization illuminating the need for different security measures or more translating? Whenever something very timely is part of your roadmap, be sure to mention it to your potential donors so they can choose to donate now, when their support is likely to be the most impactful.
What if some of your use cases and upcoming plans are really cool, but extremely detailed?
Make a blog post about the exciting, but wonkier, bits of what you're doing. You can easily link to these posts for donors that do want more detail. You might even find that these public posts help you find some modest donors or contributors who are interested in helping with some really specific aspects of your work. Documenting your technical challenges could help another free software project down the road with a similar conundrum. Pay it forward!
The short version is that you want to think about your work from a potential donor's perspective when you are asking for money. Be respectful of people's time and mindful of the things they may be dealing with that aren't your request. Make your case clearly and succinctly so that folks can quickly see how your work fits in with their goals. Don't make folks have to circle back with a bunch of follow-up questions, because they just might not get around to it. When you write your email, make sure you word things in a way that makes it easy for the person you are writing to simply forward the email to their boss or to someone else in the company who may have access to additional budget. Make sure there's enough brief context included so that someone else who doesn't know you or the details of the project could understand what you're talking about. Stay safe and good luck with your fundraising!
We'll be talking about this post in our online chat later today. Join us in #conservancy on freenode.net or if you don't already use an IRC client, you can come in through your browser. Just visit this page, and choose a nick (or nickname) and you'll be "in channel." Conservancy member projects are also welcome to contact our Director of Community Operations, Deb Nicholson, for project-specific help with their fundraising plans.