Conservancy launches a new brand identity

by Tony Sebro on February 28, 2013

Conservancy is pleased to announce our new logo and wordmark as part of the evolution of our organization's brand.

Conservancy Logo

The Binary Tree logo and updated wordmark reflect a cleaner and more modern representation of Conservancy's commitment to promoting, supporting, and defending Free, Libre, and Open Source Software (FLOSS) projects.

The Binary Tree logo, designed by April Ricafort-Custodio using Inkscape, incorporates a binary tree diagram - representing both a fundamental principle of computer science and our various member projects - into a streamlined version of Conservancy's shade tree silhouette. The wordmark was created using Open Sans Condensed, a sans-serif typeface designed by Steve Matteson and licensed under the Apache License, Version 2.0.

A ZIP archive of the logo sheet in PDF, SVG, ODG, and PNG formats can be downloaded here. The copyrights associated with Conservancy's logo and wordmark are licensed under CC-By-SA-3.0 USA. The marks “Software Freedom Conservancy,” “Conservancy,” and the Binary Tree logo and wordmark are trademarks of Software Freedom Conservancy.

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